Why Plant-Based Protein Is Booming — And Where Makhana Fits In

You don’t have to be vegan to know that plant-based protein has become more popular than ever. This is because of many factors, such as ethical concerns, the impact on human health and the environment, and more. The global plant-based protein market is experiencing rapid growth, projected to exceed USD 40 billion by 2027–2035 with a CAGR around 8–14%. Let’s take a look into why it’s booming and where roasted makhana snacks fit in.

Plant-Based Protein

There are many forms of plant-based protein for people to try out. Sources include legumes (lentils, chickpeas, black beans), soy products (tofu, tempeh, edamame), nuts, seeds (hemp, chia), and whole grains. There’s also the star of our show, makhana. You can have these in a variety of ways, such as roasted makhana snacks.

There are also meat substitutes that use pea protein, water, and fats to mimic the texture and taste of meat. Products like these are attracting investments from celebrities as well. That’s how invested people are in plant-based protein alternatives!

An Increased Focus on Health

Chickpeas, kidney beans, lentils, soy, makhana, and other forms of plant-based proteins may help improve heart health, help manage weight better and enhance digestion due to higher fiber and nutrient content.

Approximately 60% to 73% of Indians are protein deficient, effecting both urban and rural populations. This has urged people to focus on their nutritional health. There are also stories about antibiotics and other chemicals used on farmed animals to make them larger. With horror stories like that, it’s no wonder people want to make a change.

Environmental sustainability

Rearing animals for meat and dairy is highly resource intensive. It takes a phenomenal amount of water, land, and grain to raise animals for meat and dairy. This has been illustrated in a number of documentaries and reports.

As people are becoming more inclined towards environmental sustainability, there is a shift towards plant-based foods that take up fewer resources and are better for the environment.

Ethical concerns regarding animal welfare

Over the past few years, more people have been questioning the ethics of factory farming. Footage has emerged showing animals in terrible conditions. Cruel practices and unhygienic conditions have been exposed, thus spiking an interest in animal welfare.

People are increasingly turning to cage-free options for eggs, free-range for meat, and other more ethical options. Many have decided to make the switch all together and opt for plant-based protein sources instead.

Advances in Technology

Like we mentioned above, there are meat alternatives made from pea protein, and other sources of plant-based protein grown in labs. Lab grown meat made from animal cells has become a hot topic with millionaires investing in lab-grown meat brands. With such advancements in technology, who wouldn’t want to try interesting alternatives?

With the demand for clean, affordable, plant-based protein rising, traditional foods like makhana are gaining renewed attention

Makhana – The Super Food

Makhana has oh so many benefits. This high-protein snack offers roughly 9–10 grams of plant-based protein per 100g serving. From being a good source of plant-based protein to having antioxidants that make our skin better, it’s as nutritious as it is tasty. Makhana are high in fiber, magnesium,

calcium, potassium, and phosphorus. They’re also gluten- free, low in fat, and low in sodium. Benefits of Makhana

Boosts Energy

Makhana offer a sustained, slow-released energy boost. That makes them ideal for managing blood sugar and avoiding energy crashes.

Low in Calories

Makhana adds protein and fiber to your diet. According to one study, a high protein diet can support weight loss. On top of that, makhana is low in calories and sodium.

May Improve Skin Health

Some studies suggest that makhana may reduce wrinkles and support skin health as one ages. It contains certain amino acids that help skin elasticity. That includes arginine, glutamine and cysteine. Makhana is also a good source of antioxidants which promote skin health and slow aging.

Improves Heart Health

Some studies done on animals suggest that makhana seeds may improve heart health. Therefore, it can be added to a nutritious diet to manage heart health.

Nutrient Dense

As makhana has so many nutrients, it’s good for many things. Plus it’s a lightweight snack.

If you’re looking for a delicious, high protein alternative, then go for our chatpata Makhanawalas roasted makhana snacks in a variety of flavours. These are satiating, crunchy, and perfect to reach out for when your tummy rumbles.